Observe that ByteDance will allow Entrepreneurs to target TikTok adverts to consumers aged thirteen and higher than by using its promotion instruments, but these equipment only show audience data for customers aged 18 and over.
You’ll locate our full Digital 2024: Hong Kong report during the embed underneath (Click this link if you can’t see that, or if you can’t alter the slides).
As we famous during the Fb portion previously mentioned even though, improvements while in the viewers get to figures revealed in Meta’s advert setting up resources will not essentially correlate with All round adjustments in its platforms’ Lively user bases.
For this reason, we recommend caution when comparing the social networking consumer values published in this 12 months’s experiences with People published in former years, Specially due to the fact modifications in described values would be the result of “corrections” inside the resource data, and also modifications in precise user conduct.
What's more, we’ve noticed some especially bizarre traits from the data documented in X’s marketing resources in the last calendar year, so we’d suggest caution On the subject of analysing these X figures.
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On the other hand, Observe that LinkedIn’s promotion applications publish viewers access data dependant on overall registered customers, rather then the regular active people that type The premise of your ad arrive at figures published by most other social media marketing platforms.
Get fresh new insights: our helpful social websites read more overview webpage allows you keep up to date with world wide social media trends, giving critical headlines for social media adoption, as well as the most up-to-date consumer figures for the world’s most generally applied social media marketing platforms.
Also, our Assessment indicates that X’s inferences will not be specifically dependable in figuring out users’ gender, particularly in international locations where English is not the dominant language.
Let’s get a more in-depth evaluate what the most up-to-date numbers convey to us, beginning with a few worthwhile context relating to the inhabitants of Hong Kong.
Having said that, complexities linked to the gathering and analysis of Net person data imply that it may possibly typically take several months in advance of exploration is ready for publication.
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Even so, it’s crucial that you stress that these marketing access figures aren't the same as the every month Energetic consumers figures that Meta stories in its investor earnings bulletins, plus they really should not be interpreted therefore.